August 29, 2025

Holley Performance Brands Unveils LS Fest East

Bowling Green, Kentucky, August 29, 2025

News Summary

Holley Performance Brands has launched its flagship event season with the 16th annual LS Fest East at Beech Bend Raceway Park in Bowling Green, Kentucky. This premier event, celebrating LS-powered performance, will feature activities like drag racing, drifting, and the introduction of new attractions such as Burnout Wars and Ultra4 USA Off-Road Racing. The festival not only brings automotive enthusiasts together but also significantly boosts the local economy through increased tourism and community engagement.

Bowling Green, Kentucky – Holley Performance Brands has announced the kick-off of its flagship event season with the 16th annual LS Fest East, taking place from September 5–7, 2025, at Beech Bend Raceway Park. As the largest celebration of LS-powered performance in the country, LS Fest East draws thousands of automotive enthusiasts and millions of online fans from around the globe, creating a vibrant community centered on performance cars.

The event promises a blend of adrenaline, innovation, and camaraderie, featuring a variety of activities for attendees to enjoy. These include drag racing, drifting, autocross, dyno pulls, and show-and-shine competitions. Holley’s mission is to deliver enjoyment and excitement to automotive fans of all generations through these engaging activities.

Notably, this year’s LS Fest East will introduce new attractions designed to broaden its appeal. A key highlight is the debut of “Burnout Wars”, a thrilling competition set to captivate both professional and grassroots drivers in a high-energy burnout showdown. Additionally, the “Ultra4 USA Off-Road Racing” will feature top-tier competition trucks racing on a professionally built dirt track, adding another layer of excitement to the event.

This year’s LS Fest East will also include a partnership with Callaway Cars, offering a dedicated area for Callaway Cars owners. This collaboration further enhances the celebration of LS engines and showcases the community of LS-powered vehicle enthusiasts.

Moreover, Holley’s fall event lineup has a significant economic impact on Bowling Green, attracting tens of thousands of visitors. This influx generates millions of dollars for local businesses through hotel stays, dining, and increased activity in the area’s vibrant economy. The events utilize all 400 acres of Beech Bend Raceway Park to accommodate the diverse activities planned.

Beyond LS Fest East, Holley will host additional events this season, including MoParty on September 12–14, 2025, and Ford Festival on September 26–27, 2025. To enhance engagement, Holley is set to welcome over 70 social media influencers to LS Fest East, leveraging their vast reach to connect with more than 1 million automotive enthusiasts online.

Holley’s emphasis on creating a powerful experience is reinforced by their commitment to building a culture around automotive performance. By fostering connections between enthusiasts and encouraging them to return to LS Fest year after year, the company aims to maintain its status as a leader in the performance automotive arena.

Key Features of LS Fest East 2025

Feature	Description
Date	September 5–7, 2025
Location	Beech Bend Raceway Park, Bowling Green, Kentucky
Main Activities	Drag racing, drifting, autocross, dyno pulls, show-and-shine competitions
New Additions	Burnout Wars, Ultra4 USA Off-Road Racing
Partnership	Callaway Cars exhibit
Expected Attendance	Tens of thousands of visitors
Subsequent Events	MoParty (Sept 12–14), Ford Festival (Sept 26–27)

FAQ

What is LS Fest East?

LS Fest East is the largest celebration of LS-powered performance held annually at Beech Bend Raceway Park in Bowling Green, Kentucky.

When will the event take place?

The event will occur from September 5 to September 7, 2025.

What activities will be featured at LS Fest East?

Activities will include drag racing, drifting, autocross, dyno pulls, show-and-shine competitions, and new attractions such as Burnout Wars and Ultra4 USA Off-Road Racing.