Bowling Green, September 24, 2025
A new First Watch breakfast-and-brunch location is set to open on Scottsville Road, providing residents with fresh, made-to-order meals. The anticipated opening will cater to breakfast and brunch lovers, offering a vibrant menu that includes avocado toast, pancakes, and more. With approximately 30 new jobs expected, this establishment promises to enhance the local community’s morning dining scene and provide healthier food options.
Big Breakfast News for Bowling Green: First Watch Lands on Scottsville Road
If you live in Bowling Green or you’re planning a visit, get ready for some morning buzz. A new location of a popular breakfast-and-brunch chain is coming to 2945 Scottsville Road, with an expected opening in early 2027. That means more options for weekend meetups, family mornings, and weekday grab-and-go starts — and yes, there’s already talk around town about those signature pancakes and sweet-and-spicy bacon.
Why locals are already paying attention
This spot isn’t just another diner. The concept centers on fresh, made-to-order food—no heat lamps, microwaves, or deep fryers—so everything comes out as if it were cooked in your own kitchen (but quicker). The brand also sticks to a clear staffing philosophy: no night shifts ever, which helps attract steady, happy staff and usually shows up in friendlier service.
What you’ll want to try first
The menu leans into breakfast classics with a twist. Some headline items to look forward to at the Scottsville Road spot:
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- Avocado Toast — simple, reliable, and Instagram-ready.
- Lemon Ricotta Pancakes — fluffy, tangy, and perfect with coffee.
- Million Dollar Bacon — glazed bacon that’s sweet, spicy, and wildly addictive.
- Smoked Salmon Eggs Benedict — a luxe brunch choice for salmon lovers.
- A.M. Superfoods Bowl — quinoa, fruit, nuts, and honey for a lighter, nutritious pick.
- Power Wrap — eggs, turkey, avocado and more for a portable powerhouse meal.
Hours, access, and practical stuff
The new location is expected to keep the typical hours seen at other spots: daily from 7:00 AM to 2:30 PM. That means strong breakfast and prime brunch coverage, but no late-night options. For folks driving in, 2945 Scottsville Road is a convenient spot off main corridors, and most patrons should find parking nearby.
Tips for beating the brunch rush
Weekends will likely get busy, so use the online waitlist before you head over to save time. Takeout and delivery are options too if you want to enjoy breakfast at home or in the park. There’s also a kid-friendly menu with smaller portions, so this is a practical family stop as well.
Dietary choices and drink options
Expect a decent range for different diets: organic choices, gluten-free, vegan, and vegetarian items make the menu friendly to many preferences. On the beverage front, fresh-squeezed juices, specialty coffees, and brunch cocktails are part of the appeal — perfect for treating out-of-town guests or celebrating a slow Saturday morning.
Community impact
The new location is also planned to bring roughly 30 new local jobs, which is a meaningful bump for the neighborhood. New hires typically include front-of-house servers, cooks focused on made-to-order preparation, and management — so the local workforce will likely see a mix of entry-level and skilled positions.
Seasonal menu and quality promise
One nice thing for locals: menus rotate seasonally. That keeps offerings fresh and gives regulars reasons to come back. Because everything is made to order, you’ll often find daily specials featuring seasonal produce — a small perk that adds up to better breakfasts and a more interesting menu year-round.
Quick local verdict
For Bowling Green residents and visitors, this opening is a polished, practical addition to the morning and early-afternoon food scene. Whether you’re meeting friends, feeding the kids, or grabbing a protein-packed wrap between errands, the new Scottsville Road spot should fit right into town life. Mark your calendars for early 2027 and keep an eye on local announcements for the exact opening day.
FAQ — What Bowling Green Locals Want to Know
When will the new restaurant open?
The location at 2945 Scottsville Road is expected to open in early 2027. Check local listings closer to that timeframe for a confirmed date.
What are the hours of operation?
Planned hours are daily from 7:00 AM to 2:30 PM, covering breakfast and lunch with a strong focus on brunch service.
Does the menu have healthy or special-diet options?
Yes. Expect organic, gluten-free, vegan, and vegetarian choices, along with light bowls and fresh juices.
Can I order takeout or delivery?
Takeout and delivery options will be available, making it easy to enjoy the food off-premises.
Will they hire locally?
Yes. The new location is anticipated to create about 30 local jobs across kitchen and front-of-house roles.
Is there a kids’ menu?
There is a dedicated kids’ menu with smaller portions and child-friendly options.
How can I avoid long waits on weekends?
Use the online waitlist before arriving, or consider early weekday visits. Takeout is another good option to skip lines.
Quick Features Chart — What to Expect
| Feature | Highlight | Local Appeal |
|---|---|---|
| Address | 2945 Scottsville Road |
High |
| Hours | 7:00 AM – 2:30 PM daily |
Good (Breakfast & Brunch) |
| Menu Variety | Classic breakfasts + seasonal dishes |
Very Attractive |
| Community Impact | ~30 new jobs |
Positive |
Keep an eye on local updates as the opening approaches — early 2027 is the ballpark, and once doors swing open, this new spot on Scottsville Road will be a go-to for early-morning meetups and leisurely weekend brunch runs.
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Author: STAFF HERE BOWLING GREEN WRITER
The BOWLING GREEN STAFF WRITER represents the experienced team at HEREBowlingGreen.com, your go-to source for actionable local news and information in Bowling Green, Warren County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the National Corvette Homecoming, International Festival, concerts at SKyPAC, and sports events at Beech Bend Park. Our coverage extends to key organizations like the Bowling Green Area Chamber of Commerce and the African American Museum Bowling Green Area, plus leading businesses in automotive, apparel, and healthcare that power the local economy such as General Motors Corvette Assembly Plant, Fruit of the Loom, and Med Center Health. As part of the broader HERE network, including HERELexingtonKY.com and HERELouisville.com, we provide comprehensive, credible insights into Kentucky's dynamic landscape.
