News Summary
In response to a devastating tornado in southeastern Kentucky, Kroger’s Louisville Division is rallying support for affected communities in Laurel and Pulaski counties. Initiatives include encouraging customers to donate at checkout and providing essential supplies such as water and hygiene products. Kroger’s leadership reaffirms its commitment to aiding those in need, particularly in times of crisis, as it continues to engage with local communities through donations and support initiatives.
LOUISVILLE, KY – The Kroger Co. Louisville Division is stepping up to assist communities in Laurel and Pulaski counties following a devastating tornado that struck southeastern Kentucky. The company is encouraging its customers to contribute to relief efforts through various initiatives, including rounding up purchases at checkout and donating directly at Kroger and Jay C Food Stores throughout Kentucky and southern Indiana. Every dollar raised will be fully donated to the American Red Cross to support those affected by the recent disaster.
To further aid relief efforts, Kroger’s stores in the impacted areas are distributing 24-packs of water free of charge to residents affected by the tornadoes. Additionally, Kroger has provided a box truck filled with essential hygiene products and shelf-stable food to the Laurel County Sheriff’s Office, which is managing a shelter at Laurel County High School. This initiative underscores Kroger’s commitment to supporting local communities during emergencies.
According to Jake Cannon, the president of Kroger’s Louisville Division, the importance of community support during crises cannot be overstated. This initiative is part of a broader effort by Kroger to engage with and uplift communities throughout Kentucky. In recent months, Kroger held fundraising campaigns, raising $70,000 for flood relief efforts in early 2024. In total, Kroger has donated over $17 million in community giving this year, with a significant portion aimed at combating hunger across the state.
Kroger’s commitment to feeding those in need is reflected in its contributions of more than 11.7 million meals to individuals facing food insecurity in Kentucky. The company actively promotes its Zero Hunger | Zero Waste initiative, which focuses on reducing food waste while simultaneously addressing hunger by providing food assistance to communities in need.
In connection with ongoing relief efforts, country star Tyler Childers played a pivotal role by encouraging concert attendees at his sold-out performance at Kroger Field to bring donations for flood victims. The requests included non-perishable food items, water, cleaning supplies, and paper towels. The Hickman Holler Appalachian Relief Fund, co-founded by Tyler Childers and Senora May, is also accepting monetary donations to further assist those affected by recent disasters.
As communities unite to support one another, both locals and concertgoers expressed a strong desire to contribute to relief efforts. The spirit of unity and resilience is evident, highlighting how important support is during challenging times. Kroger’s leadership in these relief initiatives reiterates the retailer’s ongoing commitment to serving and uplifting communities in Kentucky.
With each passing day, Kroger stores remain open to accepting contributions and providing essential support to those in need. The collaboration between Kroger, local organizations, and community members emphasizes a collective reliance on kindness and outreach, aiming to bring solace and assistance to those who have suffered during this crisis.
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Additional Resources
- Spectrum News: Kroger Kentucky Storm Relief
- Lane Report: Kroger Supports Relief Efforts
- UK Athletics: Donations for Kentucky Flood Relief
- LEX 18: Tyler Childers Concert Flood Donations
- Kentucky.com: Kentucky News Article
- Wikipedia: Kroger
- Google Search: Kroger Relief Efforts
- Google Scholar: Kroger Philanthropy
- Encyclopedia Britannica: Kroger
- Google News: Kroger Relief Efforts



